Lucy Ward – Founder of ID Makeup Hair Beauty,

For over 10 years I have had the luxury of doing what I love the most every day, helping women with all aspects of their beauty to look and feel beautiful.

My journey began when I was a little girl longing to be seen, to be beautiful, to be noticed. It planted a seed that is now rooted in my heart to help girls and women discover their own beauty both inside and out, not for others but for themselves to shine and flourish. Loving myself was and still can be a huge battle, particularly in times where there is so much temptation and expectation to be, to have and look a certain way. The pressure is huge!

Nearly three years ago I had my first baby and expecting our second in April and what a dramatic change it has had to my life, amazing but at the same time exhausting and challenging. I now totally understand why my clients would say ‘I don’t have 10 minutes to put on my makeup im lucky if I shower” I totally get it. 

In 2009 I started ID and what an incredible journey it has been, creating hair and makeup looks for weddings and occasions, helping women with their skin concerns, wardrobe revamps, makeup master classes and much more. I treasure my memories with all my clients, each and everyone has blessed me and impacted my life in some way. I am also so fortunate and thankful to have worked alongside an amazing talented team who all share the same passion for beauty.

From November 2019 Lauren Ross ‘my amazing super talented sister’ will be the New Owner and Manager of ID Makeup Hair Beauty. As emotional as it is saying goodbye to ID I am also so excited to see ID flourish and have my sister who I love dearly and admire in so many ways take on the new ownership. For the Last year Lauren has been managing ID and taking it to awesome heights which is super exciting. It makes me so happy to see her so passionate and in love with ID as much as I have been and still am. 

In my next chapter I will be venturing into a new project, where I will dive deeper into the subject of beauty. I believe it is through sharing truth and reality that we can be strengthened and know we are not alone. Bringing value, worth, strength and support to young girls, teenage girls and women through sisterhood chat, real life testimonies & simple beauty tutorials will be the beginning of the journey.

However, in this present moment I am reminded of the importance of rest ‘My pregnancy pause’. While baby is growing and new life joins our little family in 2020 I will be taking this opportunity to rest, nest and nurture and embrace the new season I am stepping into.  

What is so amazing is although a door is closing the purpose ‘to own your unique beauty and love yourself’ remains the same, that will never end. I believe in life we must close a door before a new one opens. We can try and figure it all out and make plans for the future or we can trust and wait and see. This is my leap of faith, trusting something beautiful is in the horizon.

All my love

Lucy x

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We had an image of a bride that we had wanted to create for so long, a regal royal beauty touched by the nature of the great outdoors. We chose to combine these two worlds in the gorgeous setting of West Dean House, a wedding venue that opened its grand doors in 2016 to say ‘I do’.

Our inspiration began from our love of Dolce & Gabbana, their shows often feature beautiful hair creations encrusted with jewels and flowers entwined into effortless hair styles. To enhance our models’ fabulous bone structure we created a high woven bun, smoothed back off the face and encased with cherry blossom. Brunette hair always looks fabulous with added shine on camera so we used Davines more inside shimmering mist to add shine.

The makeup look was youthful, mixing soft copper and golds for the eyes, dewy fresh skin and rasberry pinks on the lips. We needed colours that popped to combine with the jewelled hair creations by Cherished Vintage. Abby from Cherished Vintage makes incredible designs from delicate woven organic pieces to hair crowns fit for a queen. We love the bespoke service she provides for our brides.

The fabulous Nicci from Adorlee captured the essence of the shoot perfectly. We simply adore Adorlee, as makeup artists the colour palette we choose for weddings is to bring out the brides natural beauty. Nicci brings those colours and moments alive so her photos really are a true representation of how your day looks and feels. We wanted very clean natural lit photos to show the subtle use of highlight and shimmer on our stunning model.

Meera from Full Bloom created an abundance of wild foliage and roses and Tartfi cakes created a towering masterpiece which suited West Deans decadent interior. The dress was a slinky heavily beaded Maggie Sottero style from award winning Creatiques, we loved the way the delicate beading glimmered under the light.



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Wow what can we say?! We are sat here after what can only be described as a magical year and what a way to shine into 2016! We are thrilled to tell you that we have won the National Finals of The Wedding Industry Awards. Words cant express our gratitude, love and thanks to everyone that has made this happen. We especially need to thank all our Brides who voted for us, taking the time out of your life to put us in this position and mostly for the incredibly kind words you have said about us. On our journey back from London we clung to our phones reading all your comments, it brought back all the memories we shared with you and you made us cry tears of joy. Thank you, we love you all!

So this was some event!!! TWIA’s are the only client-voted regional and national awards in the wedding industry with a Judging Panel who are the creme de la creme in the wedding world.  The wonderfully talented couple Damian & Anna Bailey started the awards to recognize wedding suppliers all over the UK who excel in their field and give their heart and soul to their brides & grooms on their big day. The Wedding Industry Awards National finals were indeed spectacular in every fashion held at Cafe de Paris in Leicester Square.

We tried to catch Leonardo DiCaprio & Tom Hardy at the premier next door for The Revenant but we had our own red carpet event to attend! The evening started with hair and makeup preparations in the lavish Private Members Club and hotel The Library. Once we were ready in our gowns and sparkly heels it was on to the main event. We felt so blessed to get this far and had such a special evening meeting some incredible wedding dress designers, venue coordinators, florists, cake makers, stationers, wedding planners, photographers, caterers, entertainers, wedding car experts and wedding stylists. Whilst sipping bubbles we nervously awaited the judges verdict with our husbands there for support. Words can’t describe our emotions, elation and joy when we heard ‘and the winner is…..ID Makeup, Hair, Beauty’ these pictures say it all. Winning this award will ensure we can connect with more women all over the world and make them see their true beauty. Being awarded The Best Wedding Makeup Artists in England is just a dream come true. We love doing what we do, making you feel amazing and who knows where 2016 will take us?!


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Jo & Mike’s wedding day was a wonderland of warmth and decadance. Every element sparkled and filled you with the cosy comfort of a winters afternoon. Jo’s look was utterly glamorous, with hair inspired by Blake Livelys effortless red carpet up do’s and makeup to reflect Bridgette Bardot’s timeless image.

Her delicate embellished Suzanne Neville dress needed a hair style that was soft and textured to accentuate the intricate needle work of the oyster shimmer leaf detailed neckline. We created Jo’s makeup with glistening eyes using Hourglass christmas highlighting palette to reflect the twinkling lights and Tom Ford Blush Nude Lipstick to add a creamy dimension. Her base was flawless and seeing her look come together was a dream as she stepped into her Emmy shoes all finished off with crystal Jenny Packham earrings and ‘that’ dazzling diamond ring! What a picture of beauty at Alexander House with photos by Rebecca Douglass.


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This Monday was a day filled with butterflies! After hearing we had got through to the Regional Finals of The Wedding Industry Awards a couple of weeks ago we were so happy! We already started planning our outfits, makeup and hair looks. We arrived on a winters evening and it was just as glamorous as you can imagine. Lucy wore a slinky silk maxi, opulent Edwardian earrings with sleek hair & fresh makeup inspired by Donna Karan autumn/winter look 2015. Lauren wore a vintage Ashish sequin skirt from Designer Jumble and created her dark statement eye with inspiration from the Dior autumn/winter 2015 look using blackened blue shimmer shadow by Kevyn Aucoin.

The London & South East Finals were taking place in the glamorous Morden Hall, a beautiful 17th Century country house loving restored into a stunning wedding venue. The canapes were works of art delicately placed on glass & slate frames with a country touch of garden sprigs by Galloping Gormet. The cocktails were utterly scrumptious with hints of rose and lychee from Beetle Juice. We really knew that The Wedding Industry Awards were the icing on the cake, they are voted for by our brides and the Judges are the absolute creme de la creme in the wedding industry. Being surrounded by such lovely people and meeting cake makers, entertainers, designers and other wedding experts was just fantastic.

Our hearts were racing as we  took our places in the awards ceremony room joined by our husbands for extra support. We waited in anticipation as we heard such a wonderful testimonial from an anonymous bride it almost made us cry. As soon as we heard ‘And the London & South East Wedding Makeup Artist of the year is…’ we held our breath and each others hands ‘…ID Makeup, Hair, Beauty’! From what we remember with our head in the clouds we screamed with excitement and could not stop grinning! Damian & Anna Bailey (the Founders of TWIA) congratulated us as we had our photos taken and where given our shiny new trophy! Our first reaction was to cry but as all you brides know there’s always a cotton bud handy to blot those tears of joy away and still keep your makeup in place!

We celebrated with bubbles, had an interview on camera and felt on top of the world. We think we are still up there now! Being awarded The Wedding Makeup Artist of the Year 2016 throughout London & The South East means more than you know to us. We love every moment we spend with our Brides, their family & friends and to be awarded for something you enjoy so much is remarkable. Next up are the National Finals where we will be buzzing with excitement, more butterflies and enjoying every minute. Our fingers & toes will be crossed. We will always give everything to ID, to the women we meet and to your wedding day. Who knows where this will take us, the sky is the limit!

So to all of our married ladies on their path of happiness thank you, thank you, thank you and to all the soon to be married ladies waiting to say ‘I Do’ we cant wait to make you feel just as special, to look in the mirror and think ‘I am beautiful’.

Lots of Love xxx

Event – The Wedding Industry Awards Photography – Adby Creative Venue – Morden Hall Caterer – Galloping Gormet Cocktails – Beetle Juice


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Having known Rachel for most of my life it was so important for me to show her personality and let her natural beauty through on her day. She is always fresh faced, smiling and effortlessly chic! Her dress was so elegant and delicate and her country theme flowed into her english rose and wild flower bouquets. With this in mind Rachels hair was soft, simplistic yet elegant from the front. The style of her gorgeous hair piece and flowers inspired me to weave an intricate petal like creation at the back.

Her makeup was minimal and very natural. Being a sporty girl and mostly makeup free it was important for Rachel to feel totally fresh as well as looking youthful. She had an LVL Lash Lift to enhance her natural lashes which made her lashes flutter softly.

It was such a wonderful celebration and these photos by Camilla Arnhold Photography capture their magical day perfectly. Congratulations Rachel & Neil x


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ID Dream Big

We are so thrilled to announce that we have made the shortlist for the regional finals! This was all down to you voting for us and it means so much to have got this far. We have had so many special mornings with you all, sharing in your wedding celebrations and we can’t thank you enough for sharing your ID experience with The Wedding Industry Awards!

Hmmm now what to wear for the regional event?! We will keep you posted.






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We met Katie almost a year before her wedding and the moment we saw the pictures of her dream look we got goosebumps, it spoke red carpet elegance. Katie had a image of contemporary glamour with a hollywood wave, flawless skin, bright eyes and on her day she was a vision of beauty. The rain was pouring but it didn’t stop the smiles, love and laughter! We used soft pinky shades for Katies cheeks and lips and enhanced her lashes with Shu Uemura extensions adding a pretty flutter to her twinkling eyes. Victoria JK Lamburn’s photography perfectly captures the romantic charm of Mr & Mrs Leppard’s big day at Southend Barns. Congratulations xxx

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The Twedding Industry Awards

We would just like to say a massive thank you to all our Brides who have voted for us for the Wedding Industry Awards. You are the reason why we do what we do and the last year has been full of very special memories for us all. Speaking to you and seeing your pictures again just made the wedding mornings come back to life.  We hope you are enjoying the first year of marriage, you all deserve all the happiness in the world. Thank you for taking the time out of your work, house moving, babies, life and holidays to vote for us. We will keep you posted and in the words of our lovely bride Amanda ‘We thank you from the bottom of our sparkling stilletos’ for supporting us,

Thank you again,

The ID Team xxx

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Hayley and Clive tied the knot on a glorious day at Southend Barns. We had such a fun morning with Hayley, her Mum, Dad and bridesmaids in the comfort of her home with the buzz and excitement of the day ahead. Hayley’s classic beauty, delicate lace dress and red & ivory colour scheme were the inspiration for her hair and makeup. We worked with Davines Medium Hold Hairspray throughout the styling process to ensure effortless hold for this relaxed woven up style. Hayley had the perfect hair type for this style and popped into ID on the months leading up to the wedding for haircuts, lashes and preparations to ensure her gorgeous hair had health and shine and her makeup look was flawless. We focused on fresh dewy skin, glistening eyes and ruby red hue on the lip using Kevyn Aucoin The Matte Lip in Eternal for its smooth velvety finish. Her lashes were lengthened with individual extensions to create a fluttery finish to the ends and enhance the feline black flick. We loved her timeless look and after seeing these pictures by Natasha Hurley it’s clear to see why! Congratulations to you both xxx


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